Schiller commented that “moving iMessage to Android will hurt us more than help us, this email illustrates why”. iMessage amounts to serious lock-in” to the Apple ecosystem, Mr.
In 2016, when a former Apple employee commented that “the #1 most difficult to leave the Apple universe app is iMessage. Phil Schiller, an Apple executive in charge of the App Store, agreed that Apple should not offer iMessage on Android devices. However, Craig Federighi, Apple’s Senior Vice President of Software Engineering and the executive in charge of iOS, feared that “iMessage on Android would simply serve to remove obstacle to iPhone families giving their kids Android phones”. Cue testified that Apple “could have made a version on Android that worked with iOS” such that there would “have been cross-compatibility with the iOS platform so that users of both platforms would have been able to exchange messages with one another seamlessly”. Havent you noticed the iMessage messages are shown with a blue bubble and the. As early as 2013, Apple decided not to develop a version of iMessage for the Android OS. The read receipts are only for iMessage messages which the Android does not use. Source: Epic Games' brief for lawsuit against Apple's App Store (page 21) Īpple has recognized the power that iMessage has to attract and keep users within its ecosystem.Ī.
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